No matter what industry you’re in, there’s a good chance that you’ve got a website of sorts that you utilize to stay in contact with your consumers and to bring in new potential customers. That’s one of the most important things that a modern business can do, after all. For personal injury lawyers, this probably doesn’t come as shocking news.
With that said, just owning a website often isn’t enough. We also have to know how to properly utilize them to drum up traffic. The best type of traffic is of course organic, with clicks that come from showing up high in search results. To maximize those clicks, we have to implement SEO (search engine optimization) strategies.
How can we achieve that? Well, there are SEO companies that gear their services specifically towards law firms. They’re here to help you achieve the level of organic traffic that you’re looking for, and often, they’re only a call away.
Chicago SEO Scholar
55 E Monroe St Suite 3800 Chicago, IL 60603
If you’d like to learn more about how the process works, then make sure to stick around. We’ll be talking about several different law firm companies as well as what they can bring to the table, so hopefully we can help you find a place to start!
Chicago SEO Scholar
This is the first company that we’ll be discussing, and naturally, they’re based in Chicago. While they offer services to a wide range of clients, they do also have specialized offerings for law firms in the area. Whether you’re a personal injury lawyer (PI) or some other sort of firm, they’re willing to work with you to develop a sound SEO strategy.
Now, if you aren’t entirely certain what to expect in terms of how the process works, it doesn’t hurt to check out their website: https://www.chicagoseoscholar.com/law-firm-seo/ to see the steps they mention. The gist of it is pretty simple.
To start, you’ll usually have some sort of consultation and then attend an onboarding session, where you can get your personal goals out on the table so that everyone is on the same page. From there, the company tends to handle the difficult parts of the process such as overhauling your current website. This way, you can focus your energy on other parts of your business in the meantime.
There are plenty of reasons why this company has become a top contender when it comes to law firm SEO companies. We’ve explained a few, but feel free to explore on your own as well once we’ve discussed a few others.
The next company we’re covering is in the area near Chicago, and they offer their services in many surrounding counties including the city itself. Their HQ is in Elmhurst, though, so bear that in mind. They’ve been around since 2002, so they’re got a few decades under their belt now in terms of serving their community.
Compared to the previous entry, they focus a lot more on the web design aspects of SEO. That means they’ll probably place a lot more emphasis on that, and they also utilize more pay-per-click techniques. Naturally, these tend to be more expensive than purely SEO strategies, since search engine optimization’s goal is to reduce the need for pay-per-click marketing.
You’ll have to decide for yourself which option sounds more appealing. There isn’t necessarily a “correct” answer, of course, but some strategies will work better for some businesses and law firms than others.
Astash Web Design and Marketing
As you can probably figure out purely based on the name of this company, they’re another one that’s geared strongly towards web design and marketing. With that said, it’s good to remember that most web design teams take search engine optimization into account when they’re creating pages for their clients. It’s not as if you’d get their services and not end up with an optimized page.
Still, with the ones that aren’t specifically tackling SEO, you may not find exactly what you’re looking for. It will really depend on what your goals for your law firm are and what type of traffic you want to gain out of these strategies. Definitely take that into account as you’re deciding on an SEO company for your law firm.
Either way, there is a difference between online marketing and SEO. You can read more about the distinctions between them on this page. As you’re considering your options, decide which part of marketing and advertising you want to lean into.
Is It Worth It to Hire an SEO Company?
Considering everything that we’ve discussed so far, you may be left wondering if it’s really worth it to hire any of these companies for your personal injury law firm. Here’s the thing – it’s better not to underestimate just how impactful SEO strategies can be. You don’t have to implement pay-per-click marketing and advertising if you can successfully make your website SEO friendly.
None of this is to say that paying search engines to rank your site higher in the results is a bad idea, or that it should never be done. Rather, there are ways that you can save yourself some money in the long run, since we can avoid these expenditures. You’ll have to weigh the pros and cons of each side of that decision, though, to figure out what suits your firm best.
In general, it’s not always easy to perfect a search engine optimization strategy without some experience and knowledge in the field. That’s why it’s easier (and often safer as far as risk versus rewards) to bring in a professional SEO company to assist with website overhaul and design.
Another thing to consider here is that there are a lot of other ways that these companies can benefit us as businesses and law firms. They bring a wide network of connections and leads for us. Who you know is a huge part of navigating this world, so having that cherry on top so-to-speak can be quite nice.